My Experience

In a nutshell

Most recently Brenda van Camp was the Chief Executive and Marketing Officer of Upwardley, the Leadership Habit-Building Company. Upwardley’s SaaS platform leveraged the science of habit-building to help leaders adopt critical habits to improve their leadership effectiveness in the modern workplace.

Prior to founding Upwardley, Brenda was the Chief Marketing Officer of and the SVP, International Head of Marketing for the international auction house Christie’s. Earlier in her career, she honed her business skills as a consultant for Booz Allen & Hamilton and Publicis Consultants and as an Investment Director for two European venture capital firms.

Having worked & lived in Europe, Asia, the Middle East and the US, Brenda has a strong international orientation, combined with vertical experience, both online and offline, in CPG, technology, luxury goods, and the art market.

What others say about Brenda

Note: A more detailed resume is available upon request

  • Bachelor’s degree in Economics, University of Amsterdam.
  • Master’s degree in Financial Management and Organizational Management, University of Amsterdam, Grade point average: 8.0
  • Post-graduate diploma in Art History, Christie’s Education, London
  • INSEAD Executive Leadership Program
Chief Executive & Marketing Officer

Upwardley is a B2B SaaS company that leverages the science of habit-building to help leaders adopt critical habits to improve their leadership effectiveness in the modern workplace. Through its various solutions, Upwardley‘s science-backed leadership habit-building methodology enables companies to foster a culture of continuous leadership development, leading to improved corporate performance. At Upwardley Brenda was responsible the company’s vision, strategy, and growth, including but not limited to: marketing, product development, content development, research, and sales.

Chief Marketing Officer

Blurb is a venture-backed self-publishing platform, headquartered in San Francisco, that allows users to create, self-publish, promote, share, and sell their print and ebooks.

As the Chief Marketing Officer, Brenda was part of the executive team, with responsibility for all aspects of marketing & communications, sales and business development.

SVP, International Head of Marketing & Communications
Christie’s is a world-leading art and luxury business with circa $7billion in sales (2021). In this role, Brenda held global responsibility for Marketing & Communications as well as Client Data Analytics
AVP/VP, Head of Marketing strategy EMEA
Brenda was tasked with building and leading a professional marketing function in Europe (from scratch) and implementing a client value-driven marketing strategy.
Additional Experience

AVP/VP – Head of Marketing Strategy EMEA, Christie, Manson and Woods Ltd., London, UK
Strategic Marketing Manager, Christie, Manson and Woods Ltd., London, UK
Director of Investment – Europe, MAN Group plc./Metropolitan Venture Partners, London, UK
Associate Investment Director, Catalyst Fund Management & Research, London, UK
Senior Associate, Publicis Consultants, Amsterdam, NL
Consultant, Booz Allen & Hamilton, Amsterdam, NL