In a nutshell
Most recently Brenda van Camp was the Chief Executive and Marketing Officer of Upwardley, the Leadership Habit-Building Company. Upwardley’s SaaS platform leveraged the science of habit-building to help leaders adopt critical habits to improve their leadership effectiveness in the modern workplace.
Prior to founding Upwardley, Brenda was the Chief Marketing Officer of Blurb.com and the SVP, International Head of Marketing for the international auction house Christie’s. Earlier in her career, she honed her business skills as a consultant for Booz Allen & Hamilton and Publicis Consultants and as an Investment Director for two European venture capital firms.
Having worked & lived in Europe, Asia, the Middle East and the US, Brenda has a strong international orientation, combined with vertical experience, both online and offline, in CPG, technology, luxury goods, and the art market.
What others say about Brenda
Brenda is an incredibly passionate leader, who brings a ton of knowledge, expertise, and insight to the table. Her energy is contagious — an hour with her, and you feel inspired to push harder, take risks, and come up with innovative solutions that weren't previously on your radar. Further, she has a way of seeing other people’s hidden talents and bringing their super powers out and into their roles, motivating and inspiring teams to lean in, collaborate more, and double down on their impact to the business.
Brenda is an outstanding leader. She is constantly learning new things and developing her skillset to stay ahead of the curve. Her resilience and determination to succeed are unmatched, and she always puts the team first. She is an excellent communicator, and her enthusiasm and passion for her work are contagious. Brenda's ability to motivate and inspire those around her makes her an invaluable asset to any team.
Above and beyond her brilliant strategic mind, Brenda is hands-down the most intuitive, thoughtful, people-centered leader I know. If I had to sum up her leadership style in a single word, it would be "selfless." Everything she does is motivated by an inner drve to help others be successful. She shows up every day with contagious enthusiasm, a laser sharp mind, and an insatiable drive to motivate and empower those around her.
Previous
Next
Note: A more detailed resume is available upon request
- Bachelor’s degree in Economics, University of Amsterdam.
- Master’s degree in Financial Management and Organizational Management, University of Amsterdam, Grade point average: 8.0
- Post-graduate diploma in Art History, Christie’s Education, London
- INSEAD Executive Leadership Program
2016-2022
Chief Executive & Marketing Officer
Upwardley is a B2B SaaS company that leverages the science of habit-building to help leaders adopt critical habits to improve their leadership effectiveness in the modern workplace. Through its various solutions, Upwardley‘s science-backed leadership habit-building methodology enables companies to foster a culture of continuous leadership development, leading to improved corporate performance. At Upwardley Brenda was responsible the company’s vision, strategy, and growth, including but not limited to: marketing, product development, content development, research, and sales.
2013-2015
Chief Marketing Officer
Blurb is a venture-backed self-publishing platform, headquartered in San Francisco, that allows users to create, self-publish, promote, share, and sell their print and ebooks.
As the Chief Marketing Officer, Brenda was part of the executive team, with responsibility for all aspects of marketing & communications, sales and business development.
2007-2013
SVP, International Head of Marketing & Communications
Christie’s is a world-leading art and luxury business with circa $7billion in sales (2021).
In this role, Brenda held global responsibility for Marketing & Communications as well as Client Data Analytics
2005-2007
AVP/VP, Head of Marketing strategy EMEA
Brenda was tasked with building and leading a professional marketing function in Europe (from scratch) and implementing a client value-driven marketing strategy.
Additional Experience
AVP/VP – Head of Marketing Strategy EMEA, Christie, Manson and Woods Ltd., London, UK
Strategic Marketing Manager, Christie, Manson and Woods Ltd., London, UK
Director of Investment – Europe, MAN Group plc./Metropolitan Venture Partners, London, UK
Associate Investment Director, Catalyst Fund Management & Research, London, UK
Senior Associate, Publicis Consultants, Amsterdam, NL
Consultant, Booz Allen & Hamilton, Amsterdam, NL