"Corporate success begins and ends with people and the quality of leadership."

       Brenda van Camp – Elmes

Brenda is an energetic and transformative leader who balances deep strategic expertise with proven operational skills to affect organizational change and drive top line and bottom line growth. She has a real entrepreneurial spirit and as such enjoys the challenge to develop and build functions & programs from scratch, drive change and develop new markets.

Get to know Brenda a little more in five quick questions

Brenda, what does leadership mean to you, and why are you so passionate about it?

To me, being a good leader is a way of life. I love working with a group of talented people to try to achieve challenges. To be the intentional leader I aim to be, I work on maintaining & honing my leadership continuously. Like physical fitness, you need to work on leadership every day.

Can you give us an example of a leadership trait or capability that you currently focus on developing or strengthening? And how are you going about that?

I am forever trying to hone my communication skills because my effectiveness as a leader is directly correlated with the effectiveness of my communication – in all its shapes and forms. For example, I’m continuously working to improve my ability to write and speak succinctly and clearly. Being a non-native speaker that is a life-long challenge and effort; I also proactively work on my ability to engage others in constructive dialogue rather than discussion because dialogue is so much better at surfacing different perspectives and options. Lastly, I’m very aware that how I show up daily – my moods and emotions – hugely impacts others. So I’ve become a student of mindfulness to try and better manage myself amidst the everyday pressures of being a leader.

What would you say is your leadership superpower?

I’ve always had an appetite for innovation & change, so throughout my career, I’ve frequently been attracted by jobs and projects that required me to develop new ideas and novel approaches to problems. Over time this has allowed me to hone my innovative thinking and creativity, which I now think of as two capabilities that define the type of leader I am: I am a change-maker

Experience is an essential teacher for leaders. What formative experience have you had that shaped you as a leader?

From the ages of 9 to 15, I attended the royal ballet school in the Netherlands. I had a ballet teacher there, who used to shout, “no one else is going to lift that leg for you” as we were doing our développés, a move whereby you extend your leg either high up to the front, to the side, or to the back. It is a phrase that has stuck with me throughout my life as a mantra to remind me if I truly want something, I have to put in the effort to achieve it. As a leader, this means I’m never someone who watches from the sidelines. I’m in the arena. I’m all in. That’s how I operate.

Knowing what you know now, what would you tell your younger self about what it takes to become a leader?

First, I would advise my younger self that there is no fast track to becoming a great leader. No amount of speed-reading leadership books or binge-watching leadership training videos will turn you into a great leader overnight. The only way to become a great leader is to actively reflect and learn from the experiences you have as a leader – the good and the bad, the successes and the failures, in the good times and the bad.
Secondly, I would advise my younger self that becoming the best leader you can be is not about becoming perfect. It’s not about mastering every possible leadership skill. Instead, it’s about embracing radical self-knowledge to know yourself inside and out, warts and all – so not just your socially acceptable thoughts, beliefs, and feelings, but also your flaws, primitive negative emotions, and impulses, such as envy, selfishness, desire, and striving for power. Only if you can be brutally honest with yourself about who you are will you be able to identify what you have to learn or unlearn to become a great leader and who to hire or which peers to partner with to compensate for your weaknesses.